Who & what

MOTORTECH GmbH was founded in 1988 in Celle near Hanover. Initially as a pure service and trading company specialising in engine spare parts and accessories for stationary gas engines. Today, the company is one of the most efficient system suppliers in this industry and offers its customers worldwide an extensive delivery programme for all common gas engines. 

The existing website was technically outdated, the content management system used no longer met the requirements - especially with regard to data security there were considerable deficits. In addition, a stringent online marketing strategy was missing and current requirements due to different end devices could not be met.

What was needed was an attractive website in the new corporate design, characterised by a high level of usability for users and editors. In addition to the conception of a high-quality web presence, the focus was on guaranteeing perfect data security and search engine optimisation.

Multicolumn with 2 pictures
Multicolumn with 2 pictures

TYPO3

Relaunch of the website using TYPO3 CMS, enriched with individually configured extensions.

Responsive

Implementation of a responsive web design so that the content is automatically scaled to fit all end devices and is displayed ideally throughout.

Multilingualism

Configuration of a multilingual website with sufficient scope for country-specific individual presentations

Facts

6
language versions

2018
year of implementation

100%
data security

Highlights

  • Dynamic forms for contact persons / sales partners are shown by country
  • Extensive product and article configuration
  • Login portal for sales partners
  • Configuration of a notepad module for direct enquiries to the sales department 
  • Mobile First for an optimal customer experience on mobile devices

Relaunch

  • Art Direction
  • UX and UI Design
  • Technical conception
  • TYPO3 integration
  • Web programmierung
  • Frontend development
  • Training for SEO-compliant content creation
  • Strategic consulting
  • TYPO3 editor training

Continuous support

  • Continuous development and expansion of the website, so that extensive cost-intensive relaunches can be avoided in the future
  • Support and ongoing assistance with content maintenance
  • Strategy consulting
  • SEO on- und offpage

Further references