What makes a good website?

When people search for goods or services today, they usually do so online first.

The companies whose website offers relevant information or even the possibility of a direct purchase have accordingly very good chances to win customers. Those who do not have a professional homepage, on the other hand, are likely to lose customers to competitors.

Once a website is created, it can be accessed at any time. This gives customers the opportunity to inform themselves 24/7 about the company and the product range or the services offered.

Via feedback, e-mail and chatbots, companies are also directly available to their target customers around the clock - in contrast to the classic telephone book entry.

Companies usually have a lot to tell - from the history of the company to the range of services and references. All this information and more can be found on a website.

Especially with complex B2B products or services, classic information and advertising media, such as posters or newspaper ads, often reach their limits. On the website, however, it is no problem to present everything in detail.

Companies evolve because otherwise they cannot remain competitive. Such innovations can best be brought to the target customers via the company's own website.

If new and value-added content is delivered regularly - for example, within an associated blog - the likelihood that visitors will return again and again to keep up to date increases significantly. This in turn increases the chances of achieving conversions and Google also perceives correspondingly high traffic as a very positive signal.

With the help of an online shop that is integrated into the website, a completely new sales channel can be generated. For example, local retailers get the chance to expand their catchment area or to convince more customers from the region with a click-and-collect option.

Nowadays, people are increasingly moving in the digital world. Therefore, it can be much cheaper for companies to pick up the target customers with marketing and advertising measures there as well, than via print media.

Not only can customers be directed specifically to the website or shop with a click, but the measures can also be carried out absolutely efficiently through data, automations, algorithms, etc.

Optimally, exactly those people are reached who also have a tactile interest in the respective goods or services offered, which in turn significantly minimizes wastage.

Of course, especially a professional website has its value, but in view of the fact that the Internet presence then works for the business in the long term, i.e. achieves more reach, makes contacts and generates sales, the view of the costs, however, is put into perspective very quickly.

Since it will become the norm in the future to first look for solutions to specific challenges or wishes on the Internet, the chances of surviving on the market without an Internet presence will become increasingly slim.

On the other hand, companies can outperform their competitors very effectively with a particularly good or target group-oriented website and position themselves as experts.

No matter what business you are in, if (potential) customers can't find your company on the internet, it simply doesn't exist for them. On the other hand, a good website will strongly underline your existence or presence.

Ideally, it will provide your target audience with a broad and beneficial insight into your business and your brand. By presenting yourself in a friendly and customer-oriented manner on the Internet, you will generate visibility (in search engines) and thus customers, patients, clients or trading partners.

You offer regular and new customers modern, uncomplicated opportunities to get to know your company via value-added information about the company, such as service focuses, office hours, contact data and direct communication options.

Your biggest competitors and the generally top-selling companies in your industry are guaranteed to be on the internet. A quick search query on Google about the competition will easily provide insight into the respective activities on the net, which you can actually use very well for your purposes.

If, for example, you find only incomplete or not up-to-date information, you should do better with your own website. If, on the other hand, you are confronted with a first-class presentation and a lot of added value at your competitors' websites, this is one more reason for you to intensively deal with the creation of an outstanding website.

Your target customers and not least Google will take it positively!

A website can be used to convincingly present the respective offers, generate trust, communicate support, sell, carry out branding, promote strong long-term business relationships and achieve many other goals.

Value-added content that represents the company plays an increasingly important role. Today's Internet users are generally looking for information that helps solve specific challenges or needs. Content that does just that and carries the USPs of your brand and the products you sell is particularly relevant and helpful for customer acquisition and retention.

If you offer a website that is aligned accordingly, this not only reflects positively on the website itself, but also on your entire brand.

A good website offers a lot of potential to reach new target groups and prospective buyers. Corresponding processes can be triggered in very different ways. Newsletter marketing, SEO, e-commerce, SEA and social media marketing are currently the most promising options.

The popular opinion that it is extremely expensive to have a website created is quickly put into perspective when you compare the costs to those of ads in the daily newspaper, the printing of brochures or even the creation of flyers.

Of course you have to spend money first. However, the finished website then works largely independently. Necessary updates or generally smaller adjustments can be carried out by yourself in the twinkling of an eye.

By shifting information from physical or classic marketing and advertising media, you can thus save money in the long run.

The presentation of your company on your own website - in contrast to press articles or guest articles on important business portals - is entirely in your own hands.

Ideally, you create a comprehensive and positive public image, which carries the principles and vision of your brand.

Lead-impacting content or gated content doesn't always have to be delivered via specialized landing pages. There are also many opportunities for this on the company's website.

The classic is the possibility to register for a newsletter. Interested parties must at least provide an e-mail address in order to receive, for example, "exclusive information on new services" or "tutorials on further applications of products provided exclusively via newsletter". The leads thus obtained can then be further processed in a differentiated manner in lead nurturing.

In addition to the newsletter, a chat support feature, blog comments or direct downloads of special documents such as white papers or checklists are also suitable for lead generation via website.

If you have a website, that alone means increased reach potential. Because your company can now theoretically be found by billions of users via the Internet.

This fact can be taken to the extreme with specific online marketing measures. If you do SEO, social media marketing and advertising, you can still be found by the same enormous number of internet users. However, you also increase the likelihood that you will be noticed by a particularly large number of people who are genuinely interested in your services and reduce wastage.